Moving Brands: Skype
Objective:
To design a series of 4 graphic loaders as seamless loops, using only geometric shapes (polygons like squares and triangles, and circles or ellipses), lines, and color. The basic purpose of the motion was to give feedback to the users (so they know what to expect and wait for the outcome) and speak of brand values through abstract visual language.
Company: Skype
+Connect
+Distance
+Joy
+Reach
